Go Find It

Sherin is one of the lovely fashion bloggers who attended the Ka JOY store event and searched for the Ka miniatures. As we like her blog and her style we were curious to know about her favourite places, so we caught up with Sherin to ask her about that:

Who are you in a few words?

My name is Sherin and I live in London. I’ve just graduated from university so I’m figuring out what to do with my life right now. But I love to go out, meet new people and just have fun.

You run your blog HiFashion with Leia: could you tell us a bit more about the blog and this unique partnership?

HiFashion is a lifestyle blog. We mainly focus on fashion, but also like to add health and everyday life tips. We started it about 9 months ago, and it’s just so much fun to write and get to know other bloggers.
I and Leia were friends at university and both shared a love for fashion. Between us we realised that there were quite a few fashion related blogs out there, so we decided that it would be fun to start our own.

We have seen a bit of your choice of clothes and accessories on the pictures and the video of the event but how would you define your personal style?

At the event, I’d just come from work, so my outfit wasn’t the most creative. But I think my style is quite hard to define. I suppose it’s casual, but also quite fun. I like to add colour to my outfits as well as mix and match different styles. I like to mix an edgy look with more feminine things, so I’ll pair Converses with a dress, or add lots of accessories when wearing a cool t-shirt and jeans.

What is your favourite secret place to shop in London?

I live in North London, and it’s filled with great little places to shop. Crouch End, Muswell Hill and Hampstead have great little independent boutiques, with stuff you won’t find anywhere else, along with great little restaurants. But out of the 3, Crouch End has to be my favourite place.

What are your favourite songs to listen to when you go on a shopping trip?

This is a really tough one. I have such a wide range of stuff on my MP3 player, and just put it all on random. I think Lady Gaga’s ‘Just Dance’ always puts me in a perfect mood to shop. I also have a lot of Rock on my MP3 player, such as Guns N’ Roses and Florence and the Machine, which gives me a lot of energy to be on my feet all day. But I definitely have more American rock than anything else on my MP3 player.

And after a long afternoon of shopping where do you like to relax?

There are such amazing parks to relax in, Hyde Park is great because you have that boating lake and it’s just so relaxing to sit in the boats (unless you’re the one actually peddling). But for me, nothing compares to just sitting at home and relaxing with a good book.

Make sure to check out HiFashion and if you have any questions for Sherin feel free to post them in the comments.

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Woohoo might just be the perfect word to sum up last Thursday’s event!

As I mentioned in my previous article, Ford have teamed up with the boutique fashion chain JOY and have hidden thousands of little Ford Ka’s in their stores every Friday in September 2009. Each miniature found wins you £10 worth of JOY vouchers (and on the last Friday of the month some will even be worth £100).

To launch this series of special Fridays, 14 bloggers and 14 of their readers were invited to go on a treasure hunt of their own at the Bankside JOY store in London last Thursday.

Despite a strong wind, it was a beautiful day over London and cupcakes and champagne put everybody in a shopping mood. We had hidden the Ka miniatures in various places throughout the store beforehand but they remained hidden for only a short time due the impressive investigative skills of our bloggers, who each won £60 worth of JOY vouchers.

The gorgeous clothes, cute jewellery and fun books of the store were then ready to be tried on, shared, discussed, photographed by everyone present that night. I was taking pictures but I still managed to envy Sherin and her adorable little blue bag, eat a few cupcakes (a must-be of any social event don’t you think?), want some of Ozzy’s jewellery and run around everywhere to admire everybody’s choice of clothes.

Here’s the video of the event:

Everyone had a really good time, and if you want to go on a treasure hunt of your own at your local JOY store courtesy of the new Ford Ka make sure you check www.gofindit.net for more details and let us know if you find your own Ka miniature by replying to @gofindit on Twitter.

A big thank you to all the lovely bloggers who came that night including Sherin from HiFashion, Claire from The View from Here, Kristabel from I want to know, Reena from Fashion Daydreams, Tor from Fabfrocks, Melinda from Miss Geeky, Sarah from Or False Glitter, Felicia from Chic in Town, Andrea from Making Things, Aimee Marie from Aimee Marie, Cate from Bitchbuzz, Nicola from F.A.B, Kate from Terminal Twelve, Linzi, Ozzy from We Scream Style, Sebastian, Emma, Matthew and Mathew, Zara from The Style Hideaway, Hayley, Bianca and finally Harriet from Where is Harriet.

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Are you feeling a bit depressed like me with the gloomy weather that has settled over our heads since the beginning of September?

Well, I’ve got some good news for you. If you are in London in September, make sure to head to your nearest JoY store tomorrow and every following Fridays for the rest of the month.

Thousands of Ford Ka miniatures will be hidden in JoY stores across the UK. Each miniature you find will win you an instant £10 JoY voucher. And on the last Friday of the month some of them will even be worth £100.

Make sure you have a look at this little film which explains it better than I do:

For full Terms and Conditions, make sure to check Go Find It.

We have invited bloggers from London to experience their own treasure hunt tonight. We will be live tweeting, filming and taking pictures so make sure you follow us on Twitter on @gofindit and check the blog tomorrow for a full report!

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