A very special treasure hunt
Woohoo might just be the perfect word to sum up last Thursday’s event!
As I mentioned in my previous article, Ford have teamed up with the boutique fashion chain JOY and have hidden thousands of little Ford Ka’s in their stores every Friday in September 2009. Each miniature found wins you £10 worth of JOY vouchers (and on the last Friday of the month some will even be worth £100).
To launch this series of special Fridays, 14 bloggers and 14 of their readers were invited to go on a treasure hunt of their own at the Bankside JOY store in London last Thursday.
Despite a strong wind, it was a beautiful day over London and cupcakes and champagne put everybody in a shopping mood. We had hidden the Ka miniatures in various places throughout the store beforehand but they remained hidden for only a short time due the impressive investigative skills of our bloggers, who each won £60 worth of JOY vouchers.
The gorgeous clothes, cute jewellery and fun books of the store were then ready to be tried on, shared, discussed, photographed by everyone present that night. I was taking pictures but I still managed to envy Sherin and her adorable little blue bag, eat a few cupcakes (a must-be of any social event don’t you think?), want some of Ozzy’s jewellery and run around everywhere to admire everybody’s choice of clothes.
Here’s the video of the event:
Everyone had a really good time, and if you want to go on a treasure hunt of your own at your local JOY store courtesy of the new Ford Ka make sure you check www.gofindit.net for more details and let us know if you find your own Ka miniature by replying to @gofindit on Twitter.
A big thank you to all the lovely bloggers who came that night including Sherin from HiFashion, Claire from The View from Here, Kristabel from I want to know, Reena from Fashion Daydreams, Tor from Fabfrocks, Melinda from Miss Geeky, Sarah from Or False Glitter, Felicia from Chic in Town, Andrea from Making Things, Aimee Marie from Aimee Marie, Cate from Bitchbuzz, Nicola from F.A.B, Kate from Terminal Twelve, Linzi, Ozzy from We Scream Style, Sebastian, Emma, Matthew and Mathew, Zara from The Style Hideaway, Hayley, Bianca and finally Harriet from Where is Harriet.
















